New payment options: the lure of payment methods rewards

Explore how rewards serve as a compelling incentive, influencing the payment methods chosen by consumers.

From credit card usage to the adoption of bank transfers for retail transactions, the power of rewards is shaping payment behavior in the U.S. Our unique report offers valuable insights into the evolving landscape of loyalty and rewards programs. It delves into the shifting consumer preferences and expectations regarding rewards, highlighting the need for businesses to adapt and innovate their loyalty strategies.

The report explores various trends and emerging technologies shaping the rewards ecosystem, such as personalized offers, digital wallets, and blockchain-based loyalty programs.

32% of consumers choose a payment method based on the ability earn rewards, while 26% are reluctant to use pay by bank due to absence of a rewards plan.

By leveraging these insights, businesses can enhance customer engagement, drive repeat purchases, and foster long-term loyalty. Moreover, the report provides strategic recommendations for businesses looking to optimize their rewards programs and stay competitive in today's dynamic marketplace.

As businesses navigate the complexities of rewards programs, understanding and embracing these trends become essential for building lasting relationships with customers and driving sustainable growth.

Download to learn:

• How rewards drive payment preferences
• The strong potential of rewards in encouraging pay by bank adoption for retail purchases
• How to leverage data insights to optimize your incentives strategy for different payment methods