Nuvei and Rank Group: A long-standing partnership still shaping the iGaming sector

About Rank Group

Rank has been entertaining Britain since 1937 and now serves over 2.7 million customers per year. Its unique blend of experiences, branded venues and digital channels include over 100 Grosvenor Casinos and Mecca bingo clubs across the UK. Rank Interactive is its digital channel, offering online bingo, casino, slot gaming, poker and sportsbook. Internationally, Rank operates two gaming brands that serve the Spanish market. Nuvei has been Rank’s principal payments provider since 2013.

The challenge

The implementation of PDS2 legislation posed a significant challenge to both operators and customers within the iGaming sector due to new authentication requirements. Like many in the industry, Rank was concerned about the impact 3DS2 could have on the consumer experience, placing additional friction into the checkout and negatively affecting player deposit revenues.

The approach

Nuvei worked closely with Rank to optimize payments performance, qualifying large volumes of low-risk transactions for frictionless flow whilst managing high risk deposits with authentication step-ups, delivering a single view of data across markets.

Trust is critical in any relationship, and we have certainly established that with Nuvei over the past ten years. There is a long list of ways that Nuvei has made payments work harder for our business, from reducing costs and friction to mitigating fraud and giving us named, go-to contacts for support if we ever need it. We are in the great position of not only having that strong foundation of trust built up over ten years, but also the complete confidence that Nuvei is ahead of our needs with the global capabilities, vision and tools to keep us ahead of the competition and take Rank into the future

- Richard Jones, Head of Payments at Rank Group

‍The results

Checkout friction was mitigated while customer experience, deposit values and revenues were protected, highlighted by the steady approval rates Rank experienced after PSD2: Rank’s approval rates increased by 9% between 2020 and 2021. In the last four years alone, Rank transaction volumes have enjoyed an average 17% year-on-year growth, despite the major regulatory change posed by PSD2 regulation.

Benefits for Rank

• A long-term relationship with Nuvei has enable Rank to transform its business as commercial goals, customer needs and technology have presented new challenges and opportunities.
• Continuing support for Rank's global expansion goals and new market entry with local acquiring and payment types that will support rapid growth and drive revenue.
• Optimized its payment operations with fraud protection to reduce costs without impacting the user experience.
• Enhanced customer satisfaction by offering innovations as they emerge to market, such as speedy payouts as part of a satisfying and seamless user experience.  As a result, Rank can be assured that Nuvei has the latest technology as it emerges, enabling the company to be amongst the first operators to market.