How eCommerce businesses drive conversion with plug-and-play payment page, Simply Connect

Operating an eCommerce business means payments acceptance is non-negotiable. How online brands accept these payments, and the ease with which they do so, is. Yet not all payment pages are created equal, and some can damage conversion rates.

‍Our research found that 70% of all payment drop-offs happen after the customer enters the transaction flow. With this, $260 billion is lost annually in sales that are recoverable by optimizing a payment page and payment processes.

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There's much more to an online payments page than the payment itself. Skipping customization and losing brand consistency by redirecting customers to a separate payment page can lead to users feeling undervalued at best, losing trust and questioning a site’s security at worst. And research has shown that 44% of consumers are more likely to shop with businesses with their preferred payment methods and a good payments process.  

Using the payments page to diversify payment methods and tailoring them to local markets are crucial strategies for boosting sales and fostering customer satisfaction. By offering customers’ preferred payment methods, currencies, languages, and even tone of voice, merchants can increase conversion rates, and ultimately drive revenue growth. Providing a native payment experience in all geographies ensures maximum sales and revenue. Particularly if the target demographic is nuanced in tone or identity. In fact, the potential revenue uplift from localizing and personalizing the payment experience is between 8% and 20%, according to our research.  

That’s why choosing a customizable, component-based payment interface that keeps customers within the payment environment is crucial. Not only should enterprises think of their customers, but they should also think of their internal teams. Growing eCommerce businesses need simple-to-use tools that don’t tie up resources on heavy integration, complex reporting or maintenance.

How does a customizable payment page benefit eCommerce businesses?

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Payment optimization:

A payment page that can be fully customized, like Nuvei Simply Connect, drives up conversion rates up by 2% on average by offering complete control over the user experience. This includes controlling the payment method gallery and pay button behavior and offering single click payments for returning customers.

More authorized transactions:

Online businesses can maximize approval rates and revenue with a suite of authorization tools and customizable payment recovery, designed to guide every payment through the most likely route to success, like intelligent retry technology and smart routing.

‍Enhanced security without losing sales:

Minimal lost revenue to fraud management. With flexible PCI and 3DS compliance, as well as advanced fraud and risk management features including smart card blocking, a customizable payment page like Simply Connect ensures a secure payment process for both businesses and customers, whilst remaining compliant and secure per region.   

Flexibility and control:

Businesses have full control over the checkout experience, from UI customization to payment method selection, ensuring that the payment process aligns perfectly with their operational needs.  

Accelerated revenue for all:

Simply Connect empowers SMBs to leverage enterprise-grade payment technologies, helping them compete with larger companies and drive growth.  

What makes Simply Connect more conversion-optimized than the average payment page?   

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1. Completely customizable User Interfaces (UI) and User Experience (UX)

As mentioned, a brand’s online identity should be consistent at all stages of the buyer journey. If not, customers feel dismissed at the critical point of purchase, leading to cart abandonment and mistrust. That’s why Simply Connect’s superiority lies in its granular customizability.  

Whilst Nuvei’s Simply Connect gives online businesses top-tier conversion optimization tools to process more transactions, businesses know their customers best. The granular flexibility from Simply Connect empowers online businesses to ensure customers enjoy a native experience that aligns with their expectations.  

Businesses have full control over the visual identity and tone of voice of their payments process including brand-aligned fonts, colors, styles, languages, messages and layouts. Simply Connect even allows businesses to create fully customized decline messages by type and gives full control over error handling.  

2. Enterprise-grade capabilities, no matter the size or resources   

It shouldn't only be top-tier enterprises that access the most sophisticated and profit-driving payments solutions.  

Simply Connect empowers businesses of all sizes to customize their PCI and 3DS controls to ensure compliance and maximum conversion, whilst offering a customizable range of alternative payment methods (APMs), and access to powerful fraud and risk management tools to deliver ultimate revenue acceleration.   

3. Seamless integration   

Simply Connect is a web component designed to 'plug and play'—integrating smoothly with any existing payment stack, with no redirects. This integration ensures that businesses can launch quickly without heavy rework of their current systems. The solution’s modular approach means it can easily connect to different parts of the payment infrastructure.  

Nuvei has designed Simply Connect to be impeccably easy to implement, even for businesses with minimal in-house development resources. The solution’s low-code tools allow brands to modify various aspects of the payment process quickly and efficiently, reducing setup time and costs.   

4. Enhanced localization and customization   

Simply Connect allows brands to tailor their payment experience to customers' preferences. They can adapt the payment flow based on the customer’s country, language, and preferred local payment methods. This localization capability helps improve conversion rates and customer satisfaction. Read three more strategies for driving conversion rates here.   

5. Powerful analytics, easy reporting   

Access to real-time analytics and reporting is crucial for making informed business decisions. Simply Connect offers best-in-class analytics and a user-friendly dashboard, giving businesses full control over their payment ecosystem. Brands can monitor transactions, identify trends, and optimize their payment strategy without tying up internal resources.  

6. Complete control over payments events  

Online businesses get notified and can react upon any payment event in Simply Connect, including form changes, payment method selection, and 3DS events. Brands can invoke payments, hide or disable the payment page, and change amounts if necessary.  

Conversion improvements with Simply Connect, in numbers  

Nuvei Simply Connect is an all-in-one payment interface solution tailored for businesses seeking to streamline and customize their payment processes. Its conversion-boosting technology delivers tangible results that accelerate eCommerce brands’ revenue, particularly where incremental percentage points deliver considerable bottom line.  

2% more authorized payments

Switching from legacy systems to Nuvei’s payment platform increased North American approval rates by 2% and EMEA rates by 1.5%.  

5% more transaction approvals with smart routing

Nuvei’s smart routing technology has been shown to effectively convert declined transactions into approvals by up to 5%.  

3% more revenue with decline cascading

Nuvei’s proprietary decline cascading technology increases our clients’ revenue by 3% on average.  

Nuvei Simply Connect is designed to meet two key business needs; offering a fully customizable payments interface that integrates effortlessly with incumbent systems and delivers UX excellence for customers.

Nuvei Simply Connect transforms the way businesses handle online payments. By making enterprise-grade capabilities accessible to all businesses, offering seamless integration, extensive customization options, and powerful analytics it is the ultimate payment page for businesses of any size.  

Read more about how Simply Connect can help you optimize your payment process and accelerate your business growth.  

TL;DR:

eCommerce businesses of all sizes need a payment page that optimizes conversion rates and requires minimal internal resources. Nuvei Simply Connect is a highly customizable, all-in-one payment interface designed for seamless integration with existing systems. It offers enterprise-grade features like PCI and 3DS compliance, a variety of payment methods, optimization tools, and robust fraud management. Businesses of all sizes can access these advanced capabilities, enhancing security, maximizing sales and driving growth. The setup is simple and offers extensive control over the payment experience, keeping brands’ identity intact.