Expertise and optimization boost Virgin Atlantic’s approvals by almost 10%

About Virgin Atlantic

Virgin Atlantic is a premium airline providing flights to 30 destinations across four continents worldwide. The airline’s hero product is Virgin Atlantic Holidays which serves packages to premium leisure destinations.

The challenge

Virgin Atlantic needed a global payments provider with industry-leading tech and a human-led approach that mirrored the Virgin brand personality and values. The airline was looking for a true partner, one that could provide expertise and guidance to optimize its payment flow and help the brand expand into new markets. Crucially, Virgin Atlantic aimed to improve its approval rates in existing markets.

The approach

From the start, Nuvei offered real human expertise and guidance to help expand Virgin Atlantic’s global footprint. In every country, customer nuances impact user experience and ultimately conversion rates, including local currencies, language and payment methods. Nuvei provided both standard credit card processing and access to its suite of local APMs including Google Pay and Apple Pay, whilst its experts analysed the payments flow, seeking and implementing authorization optimization opportunities.

Since working with Nuvei, we’ve considerably improved our approved transactions, accelerating our revenue. As we’ve moved into new markets, meanwhile, Nuvei has been phenomenal at guiding us on how to optimize our customer experience and transaction flow. With new destinations come new challenges, so Nuvei is offering us consultancy, advice and guidance.

Keli Sandeman, Payment Strategy Manager, Virgin Atlantic

The results

Virgin Atlantic’s authorization rates improved by almost 10% by working with Nuvei.

The airline has introduced new currencies to improve the user experience, and as Virgin Atlantic has moved into new markets, Nuvei has provided local guidance on authorization optimization around the clock.

Flexibility, innovation and partnership are key to the travel tech space, so Virgin will work with Nuvei to implement new payment methods and expand into more markets in future. With Nuvei’s exceptional consultancy and guidance, the sky is truly the limit for Virgin Atlantic.

The Nuvei and Virgin Atlantic brands complement each other perfectly. From a solution perspective, we’ve optimized the overall payment process to expand their footprint. We provide standard credit card processing, as well as additional payment methods. From a partnership perspective, our teams work together to make sure the platforms work 24/7, but also to advise on optimization and expansion strategies

Jay Abbott, VP Global Travel, Nuvei

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