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The oldest members of Gen Z are now entering exploding retail markets like fashion, home improvement, beauty, and baby and child.

Generation Z, the youngest cohort of online shoppers, has strong ethical values that impact their shopping behavior. They champion and spend more on brands that actively mirror their own beliefs, seeking to ensure sustainability and eco-friendliness of their consumer choices. This group is incredibly tech-savvy and security conscious yet is concerned about a huge spike in cost of living.

Download the white paper to discover about:

  • Prioritizing ethics despite a rising cost of living
  • Trends in trusting data-secure subscriptions
  • Why mobile payments come first

With rising living costs, ingrained behaviors and very little time, Gen Z are a demanding consumer group to satisfy and retain.

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