Just over a decade ago, we witnessed a revolution in payments processing. New players had disrupted the market with innovative technology promising merchants the ability to accept digital payments globally, with one integration. Innovation in payment processing effectively focused on enabling merchants to quickly accept payments, often following a ‘one size fits all’ approach through off-the-shelf solutions.

As customer expectations, merchant needs and payment technology evolved, we now find ourselves on the cusp of another transformation. Accepting digital payments globally has gone from being a key differentiator to table stakes; and today a few payment providers can solve for this crucial merchant need. However, this is not all that payment providers can do; and the role these companies play when working with the merchants they serve, has evolved possibly as much as the payment landscape itself.

Global payments processing in the 21st century is complex, and this is one reason why the payment provider role has evolved from ‘service provider’ to ‘strategic partner’ in recent years. Merchants are starting to work in partnership with their payment partners to help drive customization and optimize the performance of their payment strategy. But why is customization key to achieving this goal?

Customization is about choice

Each business is unique so it’s paramount that their payment flow is suited to their requirements. The unique nature of a merchant can be influenced by business model but also by regulation in the countries they operate in. A digital goods business such as Netflix or Spotify will rely heavily on subscription-based billing, while a gaming operator or urban mobility company will need to be able to process microtransactions via mobile devices. Traditional eCommerce businesses selling online will need to offer all the most relevant payment methods for their target market and these can include everything from Mobile Wallets, like GooglePay and ApplePay, to buy now pay later methods such as Klarna or ClearPay. Regulation can be different depending on country or region too. All these intricacies point to sophisticated needs when it comes to offering optimal customer-centric payment experiences – and they make the case for customization.

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Customization also drives innovation

One merchant’s challenges are often not unique to them alone. No matter how fragmented the payments ecosystem is at a global level, the common goal is the same: secure, frictionless, and fast payments. Through productization, PSPs can adapt and learn from challenges experienced by a merchant in one vertical and create innovative solutions that can be applied to others.

From a merchant perspective, customization adds tremendous value when it comes to enabling businesses to create customer centric payment experiences. And customer centric payment experiences lead to increased acceptance rates and ultimately more revenue. As consumers, we’re all different and have our own preferences when it comes to payments. These preferences often differ based on multiple factors including age, location and even gender.

The last thing any merchant wants is to miss out on potential sales because the customer couldn’t find their preferred payment method, or their payment method was declined. So, a winning payment strategy will see merchants tailor the payment experience to the customer. This normally entails offering the right mix of payment methods, decline recovery features and security processes to maximize transaction acceptance rates across the board.

So where does this leave the simplistic ‘one size fits all’ approach made popular over a decade ago? Firmly in the past. Merchant needs are far from being ‘one size’ so their payment solutions shouldn’t be either. It comes back to profitability – payment providers who hold back from customizing to meet their merchant’s needs, deprive them from gaining incremental revenue.

Nuvei’s payment platform is proprietary and fully agnostic. This means it was built from the ground up in-house and is constantly evolving based on our client’s requirements. We work in true partnership with our merchants, customizing and then productizing our solution to not only satisfy their requirements – however unique they may be – but also contribute to the evolution of the global payment landscape.

Max Glanz Eelco Dettingmeijer, is Nuvei’s SVP for Sales in EMEA. He heads a growing team responsible for Nuvei’s growth strategy in all commercial sectors across the EMEA region. Hailing from the Netherlands, he holds a bachelor’s degree in business from the Rotterdam University of Applied Sciences and a master’s in International Payments Ecosystem from Middlesex University. In his spare time, he enjoys running, cycling, and spending time with his family.

 

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