5 Great Ways to Grow Your Customer Base
How do your customers find out about your products or services? Even if you are an established business with many returning customers, you should never stop looking for new ones. We’ve got a few suggestions on how you can engage new customers. Let’s have a look!
Make it easy for your customers to find you
No matter which industry you are in, your online presence plays an important role in the way your brand is perceived. Make information about your products and services easily accessible online for potential customers. Put your business name in Google search and see what pops up. Do the same thing for each type of product or service your company offers. It’s common for potential customers to do research online and read reviews prior to buying a new product or trying a new service. If finding your business or your product is not easy, you might want to look into stepping up your SEO (Search Engine Optimization) game.
Offering free samples is a great way to get potential customers to try your product risk-free and get your brand name out there. Everyone loves free samples and many customers who normally stick to their usual consideration set would have never tried a new brand if it wasn’t for samples. If you are a service provider, you can give out freebies in the form of expert advice or a free consultation. Start putting useful industry related resources on your website’s blog for anyone to use. Your generosity will help you build trust with potential buyers and establish you as an expert in your field.
Collaborate with other businesses
Try to find businesses that sell products or services that complement yours. Start with businesses you already work with – your clients, vendors and suppliers. For example, if you are a coffee shop, you can write and share an article about the coffee beans you’re using. First, your customers might be curious to know where their coffee is coming from. Second, your supplier will be more than happy to share your article with their own clients, creating more engagement and promoting your brand. Help other (non-competing) businesses promote their products and they will return the favor by sharing your content and giving you access to their followers and clientele.
Put your personal social media account to good use
When you own a business, your personal social media life is rarely entirely separated from your business account. Make your personal profile public and engage with your customers and business allies directly. Become friends on social media, “like”, share and engage with their posts. Having direct access to your target audience’s hopes and dreams is priceless. It can help you build a profile of your ideal customer to target based on the content they post.
Start selling online
Online retail sales keep growing every year. It is estimated that eCommerce sales will double between 2016 and 2020. Ecommerce is the future, so you should consider adding a shopping cart to your website and start selling your products online. Selling online will help you reach a brand new audience of shoppers. We will be more than happy to help you to set up your eCommerce account with us.